1010 Massachusetts Ave., N.W. Washington, DC 20001 (202) 789-2844
Non-profit trade association representing interests of food brokers in the US and abroad.
Dec. 1996
The National Food Brokers Association opened a big new chapter here last week when it formally unveiled its new logo and new name, the Association of Sales and Marketing Cos.
Marking a new direction for the 92-year-old, Reston, Va.-based trade group, the name change was a major focus at the association's annual convention last week.
The change is more than symbolic, said Robert Schwarze, ASMC president and chief executive officer. It reflects the much broader scope of services provided by "brokers," who today traffic in information as well as products, do marketing as well as selling and who merchandise food and nonfood products in various retail channels.
"We have made this name change to let the world know what our members are doing," said Schwarze, who met with reporters here at the NFBA/IFBA Business Forum & Expo.
"Our guys are so much more than just a field sales organization, with all their investments in information and data capabilities -- intellectual capital -- plus the ability to deliver the arms and legs to get it done at retail," he said.
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