In the economic sense, Global Competitiveness pertains to the ability and performance of a firm, sub-sector, or country to sell goods and services in a global market in relation to the ability and performance of other firms, sub-sectors, or countries in the same market. Governments and trade organizations, such as the WTO, significantly impact a firm or a nation’s ability to compete on a global level, as the former two are often in conflicting view of each other as a nation’s government seeks competitive advantage, while global trade organizations attempt to level the playing field.