The American Frozen Food Institute (AFFI) is the national trade association that promotes the interests of all segments of the frozen food industry. Frozen foods have been providing American consumers with convenient, affordable, and healthy food choices since 1930.  In order to help promote increased consumer awareness of the unmatched nutrition and economic benefits offered by frozen foods, AFFI created the Frozen Food Foundation. The Foundation is dedicated to providing consumers with all the information needed to make smart food choices, along with tips to help consumers prepare their frozen foods.