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Competitors
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Competitors are those that are involved in the competition among sellers trying to reach such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix: price, product, distribution, and promotion. Merriam-Webster defines competition in business as "the effort of two or more parties acting independently to secure the business of a third party by offering the most favorable terms."

 

Source: www.merriam-webster.com



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